Teaching Computers to Talk to Phones

Article Abstract:

Rolm Corporation is a major factor in the PBX industry. Rolm employed a multimedia campaign to establish itself in the telephone switching systems industry. Competition is strong for market share in a dynamic industry. Rolm hired Keye, Donna and Pearlstein to handle its advertising. The initial advertising campaign included the technical press, the general business press, television and direct mail. Rolm communicated with consultants who are key influences in selection of PBX equipment. Rolm expects to emphasize the business press in its 1984 advertising campaign.

Computers, Laws, regulations and rules, Digital computers, Telecommunications services industry, Telecommunications industry

---

When Your Only Customer Is the Federal Government

Article Abstract:

The McDonnell Douglas Corporation was awarded the government contract for F-15 Eagle planes (F-15E). The government has not yet told the company to build the planes, though research and development costs have totaled in the millions. The only market for the F-15E is the United States government. McDonnell must now begin marketing to the decision makers, Congressional leaders, to get the go ahead. Under government regulations, advertising costs must be paid for from McDonnell's earnings. Print was the advertising medium in national newspapers and newsweeklies.

National government, Federal government

---

Teaching at PMCS: I've Only Just Begun

Article Abstract:

Assignments to a Professional Military Comptroller School (PMCS) are analyzed. The PMCS has an excellent teaching staff. The history of PMCS is analyzed. Teachers at PMCS should solicit the help of experts, conduct courses at professional educational levels, solicite the dean's help in designing a quality curriculum and allow command comptrollers a judgement in the choice of students.

History, Teaching, Quality management, Education, Military aspects, Professional ethics

Similar abstracts:

• Abstracts: Computerized Inquiry Handling: Why you Should 'Close the Advertising Loop' Electronically
• Abstracts: Applying microcomputers to capital budgeting decisions. Raising risk capital on the third market
• Abstracts: Management accounting changes for new automated environments. part 2 The Dingell hearings: accounting on trial
• Abstracts: Raven might rise from the ashes. All eyes turn to the Fed. MAID eyes US
• Abstracts: Taking Advantage of Corporate Partnerships. Who holds the reins? New report on international corporate governance

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.