The Dallas Morning News

Article Abstract:

The Dallas Morning News considers its research department as one of the most essential teams that helped reach the paper's targeted market. The research team, for instance, was responsible for pointing out the growing number of Hispanics in the marketplace, setting up a detailed profile of that market segment through primary and secondary research. The department was also instrumental in developing new print products that should entice readers in specific segments.

United States

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The Standaard Group

Article Abstract:

Vlaamse Uitgeversmaatschappij (VUM), the Brussels, Belgium-based publisher of Standaard, the Nieuwsblad/de Gentenaar and Het Volk, has created a research program that includes a database of news around the labor market, and related topics. This aspect of the database, which should serve personnel advertisers, provides analysis of the target groups and their inclination towards their jobs.

Strategy & planning, Belgium

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