The Influences of Inherent Risk and Information Acquisition on Consumer Risk Reduction Strategies

Article Abstract:

The relationship between the degree of inherent risk and the amount of acquired brand/attribute information available is examined. Five consumer risk reduction strategies are tested. A stimulus-organism-response model is developed to guide the research. The five risk reduction strategies tested are: always buy high priced brands, always buy nationally known brands, always buy in small sizes, consider only a limited number of brands, and always buy a previously purchased and consumer satisfactory brand. Even though the results did not confirm hypotheses, the stimulus-organism-response model can be helpful for similar consumer behavior research studies.

Risk (Economics), Beliefs, opinions and attitudes, Consumers, Attitudes

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The Role of Slotting Fees and Introductory Allowances in Retail Buyers' New-Product Acceptance Decisions

Article Abstract:

Retailers believe slotting fees and introductory allowances help lower the risks associated with new products, but manufacturers claim retailers are abusing these practices by viewing them as a source of profit. Research shows retailers are using introductory allowances as intended, but the use of slotting fees are questionable.

Marketing

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