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The November 2002 elections: what do they mean for survey research?

Article Abstract:

The influence of the Republican Party that has come in to the political control of Congress with the November 2002 elections is discussed. The introduction of the privacy legislation has a significant affect on the social and economic concerns of the country.

Author: Gillin, Donna L.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2003
Legal issues & crime, Government regulation (cont), Government regulation, Legal/Government Regulation, Economic aspects, Laws, regulations and rules, Political aspects

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The fallacy of "getting paid for your opinions"

Article Abstract:

The author examines problems with consumer research using paid participants. Topics include studies in consumer behavior, use of market surveys, and the proper use of incentives.

Author: Gillin, Donna L.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2003
Marketing, Consumer Behavior, Marketing industry, Strategic aspects, Incentives (Business), Consumer behaviour, Consumer research

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The evolution of privacy legislation

Article Abstract:

Privacy legislation has expanded from telephone privacy to Internet privacy. Marketing research firms must understand the laws and be considerate of consumers.

Author: Gillin, Donna L.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
Other Justice, Public Order, and Safety Activities, Privacy, Market Research, Methods, Interpretation and construction, Marketing research, Privacy, Right of, Right of privacy

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Subjects list: United States, Market surveys
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