The battle between 'good' and 'better': A strategic marketing perspective on codes of conduct for sustainable agriculture

Article Abstract:

Sustainable development in agriculture with its focus on ecological, economic, and sociocultural factors is gaining increasing attention and agribusiness is undergoing a sea change with code-of-conduct organizations (CCOs) such as Fair Trade and Eurep-Gap. An examination of how these CCOs hope to achieve their sustainability was conducted with particular emphasis on the CCOs that weigh principles over size and those that weigh size over principles.

Europe, Agricultural industry, Usage, Technology application, Sustainable agriculture

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The economics of commercializing new industrial crops

Article Abstract:

Commercialization of new industrial crops is a risky endeavor that needs adequate planning. For instance, the commercialization plan for Lesquerella oil required a well-developed conceptual model based on the priciples of strategic management. An analysis of the model reveals that botanical and chemical entrepreneurship are essential to the successful commercialization of Lesquerella oil.

Oilseed and Grain Farming, Oilseeds, Marketing, Raw materials, Crops, Crops (Plants), Oilseed products

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The economic nature of network capital in B2B transactions

Article Abstract:

The incidence, nature, and economic implications of network capital in business-to-business exchanges are discussed. Case analysis from 12 buyers, 7 supplier and 27 business-to-business dyads documents the economic nature of the network capital in the exchanges.

Arizona, Analysis, Economic aspects, Business-to-business exchange, Business to business exchanges, Business networks (Social groups), Social capital (Sociology)

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