The best of the best

Article Abstract:

Marshall Industries tops the list of the Top 10 companies chosen for their best business-to-business marketing Web sites. They come from different business sectors but the one common thing they possess is the technology to foster better online marketing relationships with their clients. Marshall Industries, an electronic components distributor, receives eight million page views a month from 33,000 visitors to its Web site. Maintenance and Web development cost the company $2 million yearly.

Other Electrical Equipment and Component Manufacturing, Electronic Components and Accessories, Electronic Components, Usage, Marketing, Electronic components industry, Marshall Industries, MI

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Web to return to its marketing roots: building online relationships is goal for 1998 and beyond

Article Abstract:

Experts predict that business-to-business advertising through World Wide Web sites will return to the more conventional focus on people and business relationships from 1998 onwards. The most likely to succeed in 1998 will be the businesses which will shift their marketing focus on relationships. Jerry Michalski, the managing editor of the 'Release 1.0 newsletter' is convinced that 1998 will a 'back to basics' year.

Forecasts and trends, Web sites (World Wide Web), Web sites, Michalski, Jerry

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Web glitz: how much is enough?

Article Abstract:

A growing number of business-to-business marketers are using the latest multimedia technologies in their Web sites to generate customer interest. However, experts caution marketers about using technologies to enhance a site. They say that marketers should consider the hardware and connection capabilities of the target audience. They also claim that overly flashy and high tech Web sites can turn off some audiences.

Management

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