The contingent effect of specific asset investments on joint action in manufacturer-supplier relationships: an empirical test of the moderating role of reciprocal asset investments, uncertainty, and trust

Article Abstract:

Prior research provides evidence that manufacturer investment of specific assets dedicated to a particular supplier (manufacturer asset specificity) is an antecedent of joint action in manufacturer-supplier relationships. The authors build on prior research to identify several variables that moderate the effect of manufacturer asset specificity on joint action. Drawing from transaction cost analysis and relational exchange theory, the authors propose a conceptual model that explicates the moderating role of three contextual variables: specific asset investments by the supplier (reciprocal asset investments), manufacturer decision-making uncertainty, and manufacturer trust in the supplier. Consistent with their hypotheses, results from a survey of firms in three SIC codes show that decision-making uncertainty and trust enhance the effect of manufacturer asset specificity on joint action. Contrary to expectation, however, the moderating effect of reciprocal asset investments was not significant. Theoretical and managerial implications of the results are discussed. (Reprinted by permission of the publisher.)

MISCELLANEOUS MANUFACTURING INDUSTRIES, Manufacturing NEC, All Other Miscellaneous Manufacturing, Industrial supplies, Industrial Supplies Whsle, Industrial Supplies Wholesalers, Research, Investments, Industrial suppliers, Trust (Psychology), Uncertainty

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Spreading the word: investigating antecedents of consumers' positive word-of-mouth intentions and behaviors in a retailing context

Article Abstract:

The reasons for positive word-of-mouth in a retailing environment are customer identification and commitment along with customer satisfaction or dissatisfaction from previous purchase. The implications of the finding for the implementation in marketing practices are described.

Retail Trade, Marketing, Methods, Analysis, Retail industry, Customer satisfaction

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Effect of environmental dynamism on relational governance in manufacturer-supplier relationships: a contingency framework and an empirical test

Article Abstract:

The influence of competition and customer preferences is discussed in the manufacturer-supplier environment.

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