The future of free

Article Abstract:

The Zeitung zum Sonntag and Der Sonntag are Sunday admags that are financed mainly by advertising revenues and are distributed for free. The former has an editorial content of 95%, with high editorial costs as one of the risks that it has to deal with. On the other hand, 15 Uhr Aktuell is a daily tabloid newspaper that is also distributed free in Berlin and Hamburg, with a circulation as high as 200,000 copies. It is possible that the free tabloids may proliferate in the medium-term if they are commercially viable.

Germany, Market information - general, Newspapers NEC, Newspapers

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Dagens Nyheter

Article Abstract:

Dagens Nyheter's research department provides a broad range of services, including the provision of information to advertisers wishing to improve their effectiveness. Leif Widman, director of the newspaper's marketing research, gives advertisers insights between media expenditure and media consumption to better target their market. The research also covers editorial and circulation and provides possibilities for new subscriptions for telemarketing purposes.

Sweden, Newspapers

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