The impact of cause branding on consumer reactions to products: does products / cause efitE really matter?

Article Abstract:

Cause Related Marketing (CRM) is used to tie consumers to a cause that fits their perception of the product. It is also a very complex tool creating unexpected associations in the consumersE minds. A controlled study using four variables found a definite assertion that efitE is important for successful CRM initiatives.

Marketing procedures, Psychological aspects, Marketing, Consumer preferences, Company marketing practices, Socially responsible investments

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The 'Value of Marketing' and 'The Marketing Of Value" in contemporary times- A literature review and research agenda

Article Abstract:

The concept of value for understanding the context of the changing business environment is discussed. The framework for researching the factors that cause consumers' perceptions of experiential value to vary extremely are provided.

Ireland, Business Ethics, Evaluation, Value (Economics)

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Age, perceived risk and satisfaction in consumer decision making: a review and extension

Article Abstract:

Findings of an empirical study on relationship between age differences and risk factors in consumer behavior are presented.

Age (Psychology), Age differences (Psychology), Report

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