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The impact of ethical sales behavior on customer satisfaction, trust and loyalty to the company: an emphirical study in the financial services industry

Article Abstract:

Research concerning the function of customer percieved ethical sales behavior is presented. Results indicate that ethical behavior led to greater satisfaction, loyalty and trust among the bank customers.

Author: Roman, Sergio
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
Public affairs, Ethics, Beliefs, opinions and attitudes, Ethical aspects, Consumers

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giri
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Apr 3, 2009 @ 3:03 am
this is very help full for research about employee's behaviour impact on customer satisfaction

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The influence of the compensation system and personal variables on a salesperson's effective listening behaviour

Article Abstract:

Listening behavior, which determines a salesperson's success or failure, is dependent on the rewards system in place, the salesperson's intrinsic motivation, gender and education.

Author: Roman, Sergio, Ruiz, Salvador, Munuera, Jose Luis
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
Personnel administration, Spain, Sales Management, Methods, Training, Listening

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Banker-customer interactions in financial services

Article Abstract:

The impact of relationship marketing on the purchasing of a range of financial services are analyzed. The banker-customer interactions mode are examined.

Author: Durkin, Mark, Hewer, Paul, Howcraft, Barry
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
Management dynamics, Management, Company business management, Bank marketing

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Subjects list: Banking industry, Sales personnel, Salespeople, Customer relations
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