The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise

Article Abstract:

A study was conducted to address the interaction between the components of branded wines, using a discrete choice method to survey 1,162 European wine purchasers, about equally selected from France, Germany, Austria and the UK. Results showed that the region of origin equity was significantly moderated by the other wine attributes, and moderating effects were more important for consumers who perceived themselves as 'more expert' than for 'novices'.

United Kingdom, Austria, Germany, Market Survey Techniques, Market surveys

---

Use of scanner data to analyze the table wine demand in the Italian major retailing trade

Article Abstract:

A demand system for selected brands of red tetra-packaged, plastic-packaged, and bag-in-box table wine using scanner data providing useful insights into the marketing of Italian wine is estimated. Results suggested a partially loyal market of table wine, showing a tendency to substitution across brands and a degree of competition among the leading brands.

Italy, Market information - general, Supply and demand

---

Matchmakers in wine marketing channels: The case of French wine brokers

Article Abstract:

A study on broker intervention in wine transactions is conducted with an aim at identifying the determinants of broker intervention in wine exchange. The framework is based on transaction cost analysis and demonstrates that some characteristics of the parties and the transaction influence the likelihood of broker intervention.

France, Management dynamics, Analysis, Management, Company business management, Business brokerage, Business negotiations

Similar abstracts:

• Abstracts: An integrated framework for the conceptualization of consumers' perceived-risk processing. Defining and measuring recreational shopper identity
• Abstracts: The utility of the relationship metaphor in consumer markets: a critical evaluation. Pedagogy and relationship marketing: opportunities for frame restructuring using African drumming
• Abstracts: Identification and immunotherapeutic targeting of antigens induced by chemotherapy. In vivo imaging platform for tracking immunotherapeutic cells
• Abstracts: Bedside safety rails: Assessment of strength requirements and the appropriateness of current designs. Assessment of patient safety research from an organizational ergonomics and structural perspective
• Abstracts: More than meets eye. Don't oversimplify. Still some weaknesses

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.