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The learning curve

Article Abstract:

The role of technology in educational achievement is becoming an increasingly significant issue in the US. It is now widely recognized that children must be computer literate, but some observers have raised doubts about whether funds should be moved from more traditional programmes in order to purchase high-tech equipment. Efforts are being made to undertake detailed assessments of how technology can enhance education, and educators are warning that computers should not be used merely to replicate poor teaching methods. It is becoming clear that technology can enhance high quality education, but cannot improve bad education.

Author: Vanderbilt, Tom
Publisher: International Design Holdings L.P.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1999
Analysis, Computer-assisted instruction, Computer assisted instruction

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The sugar rush

Article Abstract:

Cereal makers are relying on innovative marketing techniques to boost sales. Kellogg's, for instance, offers breakfast cereals enhanced with marshmallow to make them more appealing to children. Cereal boxes feature cartoon characters such as dinosaurs and meteors as well as activities that easily attract young buyers. Some companies also market cereal brands inspired by dolls, videogames, movies and other entirely different products. In addition, supermarkets spend considerable time and money to make shelves for cereals attractive to shoppers.

Author: Vanderbilt, Tom
Publisher: International Design Holdings L.P.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1998
Methods, Usage, Marketing, Cereal products industry, Industrial design, Packaging

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License to chill: An adventurer equips himself for the not-so-common cold

Article Abstract:

Ben Saunders, the youngest person to reach the North Pole unaided and a man who set a British record for longest solo Arctic trek, describes about his ongoing kit that has developed over several expeditions. This kit includes climbing gear, sailing gear and skiing equipment.

Author: Vanderbilt, Tom
Publisher: International Design Holdings L.P.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 2005
United Kingdom, Behavior, Adventure and adventurers, Adventurers, Polar regions, Discovery and exploration (Polar regions)

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