Infomercials on trial

Article Abstract:

Infomercials are advertisements for television media which look like TV talk shows with their own program names. They originated in 1984 with the Reagan administration's ban on buying large airtimes by advertisers and generated revenues of $1 billion in 1994. Infomercials feature products and services including kitchen accessories, cosmetics and skin care, weight-loss plans and psychic hot lines. A survey of infomercials details the price, product observations, selling pitch, and remarks on items such as the Power Foam cleaning agent, Sonicare toothbrush and the EZ Krunch exerciser.

Innovations, Evaluation, Television advertising, Infomercials, Industrial design

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Ay, there's the hub: The lowdown on those little circles that keep CDs in their place

Article Abstract:

The raised plastic nub at the center of CD or DVD package tray goes by a wide range of names, which include hub, rosette, and spindle, and comes in a wide array of styles usually flora or crystalline forms. The first hub on the America market with 12 petals, patented by Dutch electronics giant Philips, appeared in the early 1980s.

Household audio and video equipment, Integrated Record Production/Distribution, Prerecorded records and tapes, Digital Audio Discs, Netherlands, Consumer electronics industry, Koninklijke Philips Electronics N.V., Compact discs, Materials, PHG

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Not so mellow yellow: How the iconic school bus got its color (and other features)

Article Abstract:

The type C school bus whose development is the result of a century-long collaboration between bus makers, school boards and federal and state governments is discussed. The national school bus yellow or glossy or chrome yellow was chosen as the school bus's distinctive hue due to its all-weather visibility.

United States, School and Employee Bus Transportation, School buses, School Bus Services, Usage, Decoration and finishing, Yellow

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