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The long-term dangers of gray-market sales

Article Abstract:

Unauthorized importation into the US of cut-rate, US brand name goods intended for foreign markets undermines product integrity and reduces product profit margins, while eliminating manufacturer incentives to improve products. The 'gray market' persists, however, stimulated by global advertising, increased licensing opportunities for brand name products, multiple price scheduling, government trade policies, and ineffective legislation. The Coalition to Preserve the Integrity of American Trademarks suggests reducing the potential for deception by removing trademarks from gray market goods. Other options include: one-price strategies, serial number tracing, duty-free airport marketing, tighter licensing policies, manufacturer purchase of excess inventories, increased brand name promotion, and improved manufacturer relationships with domestic retailers.

Author: Maskulka, James M., Gulas, Charles S.
Publisher: Georgia State University College of Business Adminstration
Publication Name: Business
Subject: Business
ISSN: 0163-531X
Year: 1987
Analysis, Political activity, Industry regulations, Government regulation of business, Trade regulation, Gray market, Import substitution, Coalition to Preserve the Integrity of American Trademarks

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Trade Offices in 50 U.S. States

Article Abstract:

A list of trade offices interested in increasing exports is given. An office for each one of the United States is included. For each listing, the name, address, telephone number and contact person is given. All of these organizations are involved with increasing the export of local goods and services.

Publisher: Directories International, Inc.
Publication Name: Advertising World
Subject: Business
ISSN: 0163-9412
Year: 1984
Directory, Export sales contracts

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Subjects list: International aspects, Commerce
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