The rich and the worthy: America's banks are taking direct marketing one step further. Armed with new software technology, they are building databases to determine who should get the best deals

Article Abstract:

Banks are beginning to use their extensive files to target prospective customers more efficiently. By using databases in conjunction with direct mail, banks have been able to cut ad expenditures by as much as 60%. Many cite response rates for direct mail that are five times what they were before data bases were utilized. A major stimulus to this kind of target marketing has been the implementation of the Marketing Central Information File, which allows banks to download and sort consumer information by household.

DEPOSITORY INSTITUTIONS, Direct mail advertising services, Banking industry, Marketing, Direct marketing, Information services, Bank marketing

---

Judgement day for fat-free foods

Article Abstract:

Eight reduced fat products are graded on the basis of sales and momentum. The scores are Kraft General Foods Inc's Kraft Free salad dressings, A; Frito-Lay Inc's Ruffles Light, Doritos Light, Cheetos Light, B+, D- and C, respectively; Entenmann's Inc's fat-free desserts, B-; ConAgra Inc's Healthy Choice frozen meals, B-; McDonald's Corp's McLean Deluxe, F; and Dreyer's Grand Ice Cream Inc's American Dream, Incomplete.

FOOD AND KINDRED PRODUCTS, Evaluation, Product information, Food industry, Cover Story, Low-fat diet, Low fat diet

---

Similar abstracts:

• Abstracts: Integration vs. segmentation in the Canadian stock market. Testing the CAPM with time-varying risks and returns
• Abstracts: Purses and portfolios. The center of America's heartland: rich with industry, agriculture, and ad savvy
• Abstracts: Advisers to the computing consumer. Flying the kite of software quality management. Seen as well as heard
• Abstracts: A tiger for the West's tank? Smarter than the average building?
• Abstracts: The birth of clinical accounting: a study of the emergence and transformations of discourses on costs and practices of accounting in U.S. hospitals

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.