A toy story

Article Abstract:

Miami, FL-based Burger King Corp's Pokemon promotion based on 'Pokemon: The First Movie,' which ran through Dec 31, 1999, had far exceeded its original 'Toy Story' promotion that distributed 70 million promotional products. According to Richard Taylor, VP of USA marketing for the company, demand for the eight-week promotion exceeded both their plans and expectations. One major factor that contributed to the success of the promotion was Burger King's effort to publicize it.

Limited-Service Restaurants, Fast Food Hamburger Restaurants, Fast food restaurants, Burger King Corp.

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Ernst & Young LLP

Article Abstract:

Ernst & Young LLP, a New York-based audit, tax and consulting firm, has started a training program for its 80,000 employees worldwide. The program starts with the company's 24,000 employees in 110 cities in the US who are being trained in areas of company knowledge and career management through the Internet. The two tenets of the training initiative, which was conceptualized in 1994 by a panel formed by Ernst & Young CEO Phil Laskawy, are to harness the company's global knowledge and teach employees of computer skills that are imperative in accessing the knowledge. When the training initiative is completed in the later part of 1998, Ernst & Young will have invested about $48 million in the US and $160 million worldwide.

Company Planning/Goals, Accounting & Auditing Services, Accounting, Tax Preparation, Bookkeeping, and Payroll Services, Ernst & Young L.L.P., Article

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The virtual cold call

Article Abstract:

Traditional retailers are joining the online-selling market in order become more competitive and to protect their market share. To search for more customers, companies can tap the services of high-technology marketers which offer databases of millions of consumers who are interested in various products and services. Among these companies are Experian, infoUSAm and Card-Care.com

Video Retailing Service, All Other Information Services, Home shopping

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