Targeting a 'high-octaine' audience: attendance at shows declines, but buying power continues to grow

Article Abstract:

According to the Trade Show Bureau, attendance at trade shows has risen only 3% a year since 1989 and in 1992 there were 70 million visitations to trade shows. However, although there are less people attending, the buying decisions are being made by fewer people as companies no longer send their entire sales staff. Attendance is not expected to see the growth of the 1980s, and exhibitors will need to offer incentives such as technical demonstrations or seminars.

Statistics, Trade shows

---

Reaping multiple benefits

Article Abstract:

Thedevelopment of the account management and sales information system of Goodyear Tire and Rubber Co is described. This sales automation system allows sales agents of the world's largest tiremaker to better handle their accounts and helps foster closer coordination between sales, marketing support and engineering. Campbell, CA-based Saratoga Systems Inc developed the system for Goodyear.

Rubber & plastics hose & belting, Tires and inner tubes, Innovations, Technology application, Sales management, Tire industry, Sales personnel, Salespeople, Goodyear Tire & Rubber Co.

---

Similar abstracts:

• Abstracts: Top marketers marching on many fronts. TV gets top ratings from business marketers
• Abstracts: Effects of condensation in clothing on heat transfer. Transfer of radiative heat through clothing ensembles. The influence of backpack design on physical performance
• Abstracts: Influence of tyre pressure and vertical load on coefficient of rolling resistance and simulated cycling performance
• Abstracts: Alltel Corp. ALC Communications Corp. C-Tec Corp
• Abstracts: Wells Fargo & Co. Sovereign Bancorp Inc

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.