UK: NEW CHINESE RANGE FROM ORIENTAL EXPRESS

Article Abstract:

Oriental Express is due to launch a new range of Chinese frozen ready meals called Oriental Express Takeaway at the beginning of December 1999. Portions will be larger than in a standard ready meal. The range will be promoted by a cartoon Chinese character which is a combination of Fred the Homepride cartoon and the ravenous animal Perpami. Oriental Express already boasts a 38.2% share of the GB[pound] 80.6mn Chinese market well ahead of rival Crosse & Blackwell with 17.6%. Oriental hopes to capture business from people who frequent Cbinese take-away restaurants by offering a cheaper alternative.

Market information - general, FOOD AND KINDRED PRODUCTS, Frozen Specialties, Frozen Food Manufacturing, Frozen foods, Frozen foods industry

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UK: NEW MRS BEETON RANGE FROM ALLIED BAKERIES

Article Abstract:

A range of teacakes, spiced buns, crumpets and potato cakes has been introduced by Allied Bakeries under the Mrs Beeton brand name. Some were introduced into Sainsbury's outlets in mid September and others were introduced into other supermarkets around the end of October 1999.

Bread, cake, and related products, Bread, Cake & Related Products, Commercial Bakeries, Baked goods, Baked products industry, Baked goods industry, Allied Bakeries Ltd.

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