Using multimedia; flexing its muscles; multimedia emerges from fun 'n games to become a vital business tool

Article Abstract:

Interactive multimedia technology is emerging beyond the level of video games to become an important marketing tool. The US multimedia sector is expected to grow from a $1.9 billion industry in 1992 to $9 billion by 1996. A growing number of companies are already using multimedia technology such as CD-ROMs to promote their products including 'Forbes' magazine and RJR Nabisco Inc. Companies using multimedia technology often must face the problem of lack of standardization among CD-ROM manufacturers, however.

Usage, Equipment and supplies, Technology application, Marketing industry, Multimedia technology, Multimedia systems

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Exploring the rust belt revolution; manufacturers turn to innovation in product marketing

Article Abstract:

The marketing strategies employed by diverse firms in the Rust Belt area are discussed. Manufacturers in Illinois, Indiana, Ohio and Pennsylvania have apparently adopted innovative techniques in marketing their products. Some of the firms covered include New PIG Corp in Tipton and Hawbaker Communications in Pittsburgh, PA, Eaton Corp of Cleveland and Robbins Sports Surfaces in Cincinnati, OH, and Firestone Industrial Products Co in Carmel, Indiana.

Catalog and mail-order houses, Manufacturing industries, not elsewhere classified, Relays and industrial controls, Textile goods, not elsewhere classified, Methods, Manufacturing industry, Manufacturing industries, Eaton Corp., Marketing management, Product lines, New PIG Corp., Hawbaker Communications Inc., Robbins Sports Surfaces, Firestone Industrial Products Co.

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Allied-Signal puts emphasis on speed

Article Abstract:

Allied-Signal materials management VP Raymond Stark believes that speed will be the main factor for competitiveness. Allied will cut its 9,500 suppliers by 79% over two years and suppliers have no choice but to respond accordingly to remain competitive. Suppliers should intensify their focus on high quality, reasonable pricing and shorter lead times since these would ultimately translate into a bigger share of Allied's outlays.

Search and navigation equipment, Industrial supplies, Management, Purchasing, Aerospace industry, Industrial suppliers, AlliedSignal Inc., Lead time

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