Web marketers wrestle with content control: companies starting to implement site posting strategies

Article Abstract:

Problems related to Web site content management are being addressed by corporate marketers as they try to compete for increased readership. Many of them are employing strategies which aim to reduce the high cost of content management. One example is that of GTE Corp, a telecommunications company, wherein site managers cut and paste content into computer graphic interface form instead of giving it to a Webmaster for conversion to hypertext markup language. These processes, the company claimed, reduced turnaround time and cost, making the site more current and profitable.

On-Line Information Services, Bsns Videotex Svcs ex Database, Web sites (World Wide Web), Online information services, Web sites, Business information services

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Marketers turning to off-the-shelf e-commerce software

Article Abstract:

More and more corporate marketers are buying off-the-shelf electronic commerce software to increase time-to-market and maximize return on investment. In fact, large companies are scrapping their in-house solutions in favor of faster, turnkey packaged applications. Aside from speed, marketers are attracted to the flexibility and cost effectiveness of off-the-shelf electronic commerce software programs. However, businesses planning to buy electronic commerce solutions must take the necessary precautions because they are often dealing with startup vendors.

Prepackaged software, Specialized Telecom Services, Wired Telecommunications Carriers, Advertising Management-Electronic Media, Software, Internet services, E-commerce software, Internet/Web advertising, Internet advertising, Electronic marketing

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c2o's mission: EDS' Web shop aims to merge fragmented online commerce solutions

Article Abstract:

c2o Interactive Architects, the World Wide Web boutique of Electronic Data Systems Corp (EDS), seeks to integrate online commerce solutions by offering all services related to business strategies, design and technology. It thus allows marketers to source these services from a single vendor, drawing on its key strengths of EDS' technological reputation and strategic consulting. Among its more than 200 blue-chip customers are the Air Transport Assn, Hachette Filipacchi Magazine, Du Pont Polyester Films and Driver's Mart Worldwide.

Services, Internet service providers, C2O Interactive Architects

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