Web weaves raft of new services for PR

Article Abstract:

The public relations industry metamorphosed into a highly sophisticated enterprise in 1999 largely because of the emergence of innovative services and information technologies. This included the advent and subsequent widespread adoption of the Internet and the World Wide Web. The Internet made it possible for marketers to communicate their messages more easily and efficiently. For instance, Time Warner Inc has been able to offer 400,000 images for online searching, editing, pricing and ordering, from a 22-million photojournalistic collection that is one of the world's finest. >PN 2 >PC 7317 >CC 1USA >EC 600 >RI 6 >TI E-postage may offer savings for PR firms >ABS Electronic postage (E-postage) can potentially transform the manner by which public relations (PR) companies pay for the stamps used for their PR releases. Three companies, namely E-stamp, Stamps.com and Pitney Bowes, have entered the Internet postage stamp business. With the approval of the US Postage Service, these companies are making deals with other communications and distribution companies to make E-postage a reality. More firms are expected to enter this business.

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Direct Media Services

Article Abstract:

Direct Media Services specializes in satellite and radio media tours, city press tours/junketes; daily radio phoners; placing VNRs and B-roll packages via telephone, fax and e-mail notification; special events planning, placement and distribution. Media placement services include broadcast fax/e-mail distribution, client consultation, placement strategies, research, writing of notifications, extensive follow-ups and SMT/RMT on-site production and coordination.

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Atelier Creative Services

Article Abstract:

Atelier Creative Services' specialization is in image development for brands in the beauty/fashion industries. Its philosophy is to make a complete, synergistic approach for a company by focusing on marketing, PR, consumer advertising, special events, graphic design and in-store programs. Some of its beauty/fashion clients are Ecko Unlimited, W and LT, Paco Rabanne, Yves Saint Laurent and Boucheron.

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