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What's Ahead on the Internet

Article Abstract:

New applications and survey designs for online marketing research are discussed.

Author: Grossnickle, Joshua, Raskin, Oliver
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
Prepackaged software, Computer software industry, Software industry, Product information

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Are Internet Panels Creating Professional Respondents?

Article Abstract:

The affects of prior survey panel experience on respondents is discussed.

Author: Dennis, J. Michael
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001

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Can We Trust the Data of Online Research?

Article Abstract:

Uncertainty in online marketing research is discussed.

Author: Miller, Thomas W.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
Statistical Data Included

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Subjects list: Methods, United States, Marketing, Online services, Internet services, Marketing research, Market research
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