Wide-open spaces: windows publishing gold rush intensifies

Article Abstract:

The introduction of Windows-based products in the market has given rise to the proliferation of publications intended for these products' buyers and users. These publications include Windows Magazine, WindowsUser and WordPerfect for Windows. The titles of these publications reflect the differences in their orientation and intended readers. Windows Magazine is multi-dimensional and deals with a wide range of topics. WindowsUser rates and recommends products. WordPerfect for Windows deals with the application of WordPerfect in Windows-based products.

Publishing industry, Usage, Software, Microsoft Windows for OS/2 (GUI)

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Silicon Graphics forgoes president's coattails

Article Abstract:

Silicon Graphics, Mountain View, CA, technology firm, was used by the federal government to publicise its technology policy in February 1993. The firm, which has a turnover of 867 million dollars a year, has taken a deliberately low-key approach and not tried to gain materially from the situation. The company was chosen by President Bill Clinton because of its reputation as a top technology firm, and the choice has resulted in the company being given a higher profile.

Electronic computers, Computer peripheral equipment, not elsewhere classified, Computer related services, not elsewhere classified, Services, Clinton, Bill, Science and technology policy, Silicon Graphics Inc., Information services industry

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Info tech media types band together

Article Abstract:

The need for a national group or network for media planners has motivated more than 30 senior advertising specialists to form the Information Technology Media Advisory Council. Membership is open to ad agency personnel with the rank of media supervisors or higher. The group's goals include information exchange to enrich and expand existing resources, act as a representative body, formulate research and reporting standards and encourage fair trade practices.

Social networks

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