Facts are in the mail
Article Abstract:
When starting an e-mail newsletter, it is important to first define its mission. Wired News, for example, says that the main goal of its online newsletter is to boost traffic for its Web site. Personalizing an e-mail is a key appeal point, ensuring that the information sent to a particular user will be valuable. The crucial elements in a successful e-mail newsletter are lively content, brevity, and timely and original information. Publishers who charge for subscriptions to their publications are obliged to offer timely reporting in their online newsletters. Plain old text is the most popular e-mail format although some are using HTML's graphics capabilities. It is also important to stick to a regular publishing schedule and to keep the mailing list updated.
Publication Name: Newmedia
Subject: Computers and office automation industries
ISSN: 1060-7188
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Keeping a site up and running
Article Abstract:
Solutions for managing a Web site are presented. Automated software and a dedicated staff can identify broken links, performance bottlenecks and bad images. It is important that when problems do arise, a solution is quickly implemented. Whether the site is maintained internally or outsourced, keeping it up and running is the key to customer satisfaction.
Publication Name: Newmedia
Subject: Computers and office automation industries
ISSN: 1060-7188
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Memo: A News Digest for Managers. Memo: Sensible and Sound
- Abstracts: Head to head: four digital audio workstations. Hey big spender. The next big thing: Internet devices
- Abstracts: Are you on the fast track? A site for all flavors
- Abstracts: E-mail while traveling. Combining the Web and the road. Have URLs, will travel
- Abstracts: Bell Labs: a perfect 10? Seeing is believing. E-mail service deals from Wynd Communications