CD Penetration Is the Key to Home Audio Resurgence

Article Abstract:

The outlook for compact disc (CD) technology is bright. Sales of compact disc players are expected to reach 500,000 in 1985, up from 200,000 in 1984. While most units generally sell for between $450 to $600, low-end prices are expected to drop to near $200. In addition, CD software is expected to decrease in price from the current fifteen dollars-and-up to about ten dollars. It is expected that CDs will someday replace the turntable although this may take time. The boom in audio 'rack systems', grouping different components in a single package, has coincided with the emergence of compact disc players. Many manufacturers are now using a CD player to anchor their rack systems.

Sound recording and reproduction, Outlook, Market, Market Penetration

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Purchasing Decision - Take Her Advice

Article Abstract:

According to a study conducted by the Home Testing Institute for People magazine, women are taking a more active role in purchasing consumer electronic equipment. Also, fifty-four percent of adults under twenty-five shop for color TVs in specialty stores rather than mass merchants - discounters. In contrast, sixty-nine percent of consumers over twenty-five prefer mass merchants - discounters. Similar results were found for VCR and stereo purchases. A photograph of Mark Dodge, consumer electronics category manager for People magazine, is included. The survey was conducted for the magazine.

Televisions, Women, Purchases, Retailing, Television Sets, Videocassette Recorders, Survey, Population Groups

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