Competition Spurs Better Packaging

Article Abstract:

Packaging has become a sophisticated and important marketing tool for software companies. Product distinctiveness is the aim as full-service advertising agencies have been hired to come up with specialized packaging. Within each company, standardization of the packaging appears to be the future trend.

Marketing, Packaging, Trends, Competition, Display of Merchandise

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Stiffer Competition Requires 'Productivity.'

Article Abstract:

Retailers who carry the right type of production mix and work for store productivity will profit. Use vendors to perform in-store demos for software. Use ads to promote new products in the store. Do not carry needless backup stock of software since it is easily ordered.

Industrial productivity, Distribution channels, column, Productivity, Promotion of Product, Advertising (Industry), Retail/Reseller Channel

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Smaller, Better Car Speakers Being Sought

Article Abstract:

There is a new consumer trend for car audio systems. The consumer is looking for smaller speakers and is using more of them in a given system. The smaller cars on the road will not fit larger speakers so 5 1-4 inch and 6 1-2 inch speakers are gaining popularity.

Consumer electronics, Automobiles, Consumer behavior, Stereo systems, Products

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