Going hybrid: the online/CD-ROM connection

Article Abstract:

Broadband interactive TV has proven difficult to implement. Intel proposed using a cable modem as a broadband multimedia link between online services and home PCs, although infrastructure problems must be addressed for this solution as well. Despite faster modems and ISDN connections, it is still not possible for these lines to accommodate the bandwidth requirements of an interactive game or movie. Some developers are integrating online modem services and CD-ROM to overcome the bandwidth limitation. CD-ROM publishers and online providers are integrating their products to good advantage. CD-ROM developers embed a communications link in the disc. This benefits the online service by providing more customers, and benefits the CD-ROM developer by giving customers the ability to call up on-line information, games and communication. This hybrid approach especially lends itself to interactive multiplayer gaming.

Technology development, CD-ROM disks, Interactive media, Interactive technology, CD-ROM Technology, Technology Information

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Online branding

Article Abstract:

Two of the most recent buzzwords to emerge from the confusing welter of Internet/intranet/extranet terminology are online branding management and corporate brand name identity. This is an example of the indiscriminate nature of assumptions that are being made about the Internet and its use as a marketing and communications platform. The key point is that, while brands have always been a major corporate asset, the Internet is changing the way businesses define and utilize the concept of brand. Recent trends in advertising have tended to blur the distinction between brand names as applied to specific products and brand names in the broad corporate sense, as in Walt Disney or Nordstrom, whose corporate names tend to communicate qualities or elements that are generally associated with those companies.

Forecasts and trends, Industry trend, Internet advertising, Online transaction processing, Internet/Web advertising

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I ain't no Gringo; a nine-step guide to taking your online business global

Article Abstract:

Online businesses have many details to attend to when preparing to do business internationally. The basic issues include currency rate exchanges, tax regulations and language translation, but other considerations, such as privacy issues and cultural differences, are also important. Global business involves export regulations, import duties, regulations and politics. The Web does not differentiate between small companies and large corporations, nor does it emphasize cultural differences. Companies considering a global business need to consider the needs of their customers, as well as ways to obtain a return on their investment.

Technology overview, Technology application, Electronic commerce, E-commerce

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