Opportunities Belie Computer Confusion

Article Abstract:

The success of the computer industry depends on these three things: providing a valuable product at a fair price; manufacturers have to produce a quality product with reasonable profit margin; and retailers need built-in profit potential for each product sold. Effective training programs for sales people are essential as is proper display of products at a retail level.

Marketing, Consumer behavior, Distribution channels, Price, Retail/Reseller Channel, Point-of-Purchase Advertising

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Software's Growth Presents New Opportunities

Article Abstract:

The average software customer requires a wide selection of recognizable brands and some knowledgeable guidance. Retailers who can provide these needs may well succeed in the growth of the software market. A good retailer will stock arcade, educational and business software.

Growth (Physiology), Growth

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Lasersoft Allows Interaction Between Videodisc, Computer

Article Abstract:

The low-end of the market now has a product which is an interactive video-disc-microcomputer instructional system. It is from Micro- Ed and is called Lasersoft. Two other programs from Micro-Ed having maps and gloves as a subject utilize a videodisc.

Education, Videodisks, product announcement, Microcomputer, Interactive Video, Videodiscs, Lasersoft

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