Questions and Answers

Article Abstract:

The president of The Phone Company, a telephone chain based in Burlingham, California, is interviewed. Issues concerning his company and the entire telephone specialty business are addressed. Ron Rosberg agrees that more specialty dealers are going out of business than are coming in, but also that there is room for the companies that can stay on top of the market in telephones and telephone related products.

Telecommunications equipment, Quotations, column, Communications Equipment, Telecommunications Industry, Rosberg, Ron, Phone Company

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Letter From the Editor

Article Abstract:

The editor explains the theme of this issue of LTE and of the following two issues. This is the first of three issues devoted to the relationship between manufacturer and retailer in the electronic industry. The telephone merchandising expanded editorial section offers important information for dealers in that changing market.

editorial, Electronic Industry, Program Editor, Text editors, Publications, Magazines

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Phone Shops Chase Business

Article Abstract:

Telephone dealers are expanding into the interconnect business. They are having trouble competing with discounted telephone products available in other types of stores. The interconnect business can offer profits of thirty-five per cent or more. Photographs of various telephones are included.

Business, Wholesale trade, Competition, Wholesale Dealer/Distributor, Diversification

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