Video Profits and Sales on Rise but Industry Debates Marketing Thrusts

Article Abstract:

The mid year outlook for video hardware dealers is optimistic. In nearly all categories sales are surpassing start of the year projections. The 13 and 19 inch range color sets lead television sales. Everyone is reporting good things about the VCR market, especially at the $499 level and below. The video camera market, with an expected volume of 550,000 units this year, is healthy. This is despite some confusion caused by the introduction of 8mm video and camcorders. Rounding out the picture, in what has traditionally been a rental business, sales efforts are expected to contribute to the pre-recorded video software market. Projected are 14 million unit sales to dealers by year end.

Video cameras, Digital television, Electronic Industry, Outlook, Videotape Recorders

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All Systems Go for Strong Year in Video

Article Abstract:

Video sales should have a strong year in 1984 as they rely more on a systems approach to higher profits. Video specialists are expected to account for twenty per cent of the sales, television- appliance stores twenty-four percent, hifi audio stores twelve per cent, and retail stores the remaining forty-four per cent. The products expected to have the highest sales are cameras, VCRs, Betamovies, and video recorders. In 1985 the prices will rise and the main product will be the monitor. Photographs of the products are in the article.

Profits, Cameras (Photography), Products, Trends, Monitors, Cameras, Profit

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Portable VCR Share Gains to 30% in '83

Article Abstract:

VCR sales to dealers have increased 114 per cent, through week thirty-six, over last year. Portable VCR sales could account for nearly thirty per cent of total VCR sales this year. Video cameras and their ease of use with portable VCR's is a big selling point. Knowing the customers' needs in the area of VCR's is essential.

Market share, Video Systems, Third Quarter

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