24/7 launches measurable, national Latin American market drive

Article Abstract:

Miami, FL-based direct marketing services firm 24/7 Media has entered the Latin American market with four brick-and-mortar offices in place and three more planned. The firm has 20 people on staff in Latin America and Miami. It expects its workforce in Miami to increase to 30 people by mid- 2000 and to have at least six people in each Latin American office. The company specializes in providing online companies with an accurate measurement of the cost effectiveness of their online advertising and furnishing them with a more focused product.

Latin America

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UKDMA seeks to manage new law's telephone and fax preference services

Article Abstract:

UK's direct marketers can live with the new restrictions that come with the European Union's (EU's) telecommunications directive, said Colin Fricker, the head of legal affairs at the UK Direct Marketing Assn. The UK law that implements the EU directive bans phone calls to people who have opted out. The law also virtually eliminates the fax machine as a marketing tool by requiring an 'opt-in' on DM communication and 'opt-out' on unsolicited direct marketing material.

Government regulation

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'Stop junk mail' plan worries UK DM industry

Article Abstract:

The direct marketing industry in the UK is aggressively campaigning against the launching of the Postal Preference Service by lifestyle database company Royal Mail. Direct marketers worry that the service will give Royal Mail a competitive advantage in the lifestyle database sector. They also say that the service will undermine the existing Mailing Preference Service, the self-regulatory scheme whereby consumers can opt to take their names off mailing lists.

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