Grey moves Beyond unit into China, Mexico

Article Abstract:

Beyond Interactive announced that it has opened three offices each in the Chinese cities of Guangzhou, Beijing and Hongkong and another one in Mexico City, Mexico. The company is the customer acquisition and retention specialist unit of Grey Advertising. The China offices would be headed by Viveca Chan, CEO of Beyond Interactive Asia. Moses Robles has been appointed as managing director of the Mexican office, which would serve as headquarter of its Latin American division.

United States, Foreign operations, Advertising agencies, Beyond Interactive

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CJRW to build branding for eXchangeBridge

Article Abstract:

Little Rock, AR-based advertising and marketing communications agency Cranford Johnson Robinson Woods has been named agency of record for Atlanta, GA-based online order-management and solutions provider eXchangeBridge. The Internet company serves marketers and suppliers in the consumer packaged goods industry. CJRW will build eXchangeBridge's branding and positioning as an online service and help the firm convey its ability to support basic communications among trading partners.

Use of services, Contracts & orders received, Arkansas, Videotex & Teletext, Georgia, Database and Directory Publishers, Cranford Johnson Robinson Woods

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