Abacus Direct acquires SmartBase, raises industry concern

Article Abstract:

Mailing list broker Abacus Direct announced that it has acquired rival SmartBase from Acxiom Corp for $4.7 million. SmartBase develops membership database for catalogers and mail-order consumer merchandise marketers. Abacus Direct CEO Chris Dice said the acquisition will give the company access to SmartBase's modeling techniques and capabilities. He added that Abacus wants to offer more comprehensive services to its clients since its database overlaps with that of SmartBase.

Asset sales & divestitures, Acquisitions & mergers, List brokers, Acxiom Corp., SmartBase

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National Geographic Society taps into the list rental world

Article Abstract:

List management and brokerage firm American List Counsel has been chosen to handle the National Geographic Society's list of inactive members totalling 1.5 million. Included in the deal is the management of 240,000 video buyers, 750 book buyers and 150,000 catalog buyers that the nature and science society has. Its entry into the list rental world is aimed at attaining greater flexibility in gaining access to other outside lists.

America List Counsel

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MFA expects poppies promo to pop

Article Abstract:

Viatur Inc has been commissioned by the Museum of Fine Arts in Boston, MA, to create a Web-based digital documentary titled 'Flower of India.' In addition to the information on conditions and wages of the artisans in Rajasthan, India, who made the design, the documentary will provide information on topics including the 17th-century floral designs of the Mughal Empire that served as the inspiration for the poppy merchandise. The Seattle, WA-based company monitors the effectiveness of documentaries for its clients.

Postproduction and Other Motion Picture and Video Industries, Services for Movie, TV Production, Viatur Inc.

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