Webstakes puts on new face with name change
Article Abstract:
Webstakes.com has changed its name to Promotions.com, in its bid to project itself as a business-to-business firm, and not as a business-to- consumer Web site. Promotions.com will continue Webstakes.com's services of helping online marketers build their databases and establish promotion on their Web sites. It would also assume the responsibility of operating Webstakes Web site, which has a database of three million consumers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Start-up shoots for profits through CD swaps
Article Abstract:
SwapIt of Maynard, MA, is a compact disc exchange Web site that intends to make money by selling used CDs. The company, founded by Chmn/chief marketing officer Kevin Wells and Pres Howard Schneider, will sell the CDs to interested parties with no markup. SwapIt, which intends to make a profit from the $2 fee that it will charge for every CD purchase made through its site, will derive 40% of its revenue from banner advertising at its Web site.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Online auctions show no respect? Start-up says it has the site for you
Article Abstract:
Melville, NY-based online auction company BargainBid.com has launched a $14.5 million promotional campaign coinciding with its formal launch Nov 1999. The company has tapped the services of 'disrespected' comedian Rodney Dangerfield as spokesman. The promotion includes banner ads for 30 million online impressions, radio and network television advertising, billboards and a national outdoor campaign. The company auctions computers and related equipment at www.bargainbid.com.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: YouthStream acquisition adds 3 million names in target market. Compaq buys Inacom, expands Direct
- Abstracts: Publishers Clearing House modifies sweeps marketing; house delves into issue this week. Congress delves into DM issues as second session begins
- Abstracts: DoubleClick goes 'bargain basement' with lower traffic sites. Idealme.com put consumers in touch with plastic surgeons
- Abstracts: Anthropolgie doubles circulation for its summer book to 2.2 million. Time Warner debuts Teen People Book Club