Time Warner debuts Teen People Book Club

Article Abstract:

Time Warner Inc's Teen People and Book-of-the-Month Club (BOMC) have launched a new book club for teenagers called the Teen People Book Club. Jodi Sternoff, senior manager of new business development for Teen People Book Club, said that it is a viable venture since teenagers are as active in buying books as they are in buying magazines. The new book club will be marketed both through a monthly catalog and a companion Web site. A direct mail campaign of 500,000 mailings to teenagers has already been started by the book club.

Book Clubs, Time Warner Inc., Book-of-the Month Club Inc.

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Anthropolgie doubles circulation for its summer book to 2.2 million

Article Abstract:

Anthropologie, a women's clothing and home furnishings retailer and cataloger, will increase the circulation of its summer catalog for 2000 by almost 100%. The Wayne, PA-based company will initially send 1.2 million copies of its summer book to consumers on March 5. An additional of about 1 million catalogs will shipped a month later. The company also plans to open five more stores and upgrade its Web site within the year.

Women's Ready-to-Wear Stores, Women's Clothing Stores, Anthropologie

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Cataloger tickled pink over flamingo mailer

Article Abstract:

Gardener's Supply Co of Burlington, VT, has mailed its second Holiday 1999 catalog to around 1 million customers. The catalog, which features a snow- covered lawn with over 50 plastic pink flamingos on the cover, offers a wide range of merchandise aside from the company's traditional gardering supply products. Gardener's Supply said that will launch a total of four holiday mailings to 6 million customers in 1999.

Mail Order Houses, Mail order business, Gardner's Supply Co.

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