DoubleClick goes 'bargain basement' with lower traffic sites

Article Abstract:

DoubleClick Inc has unveiled an Internet advertising network that will sell banner space to lower traffic sites on a nonexclusive basis and at lower rates. The new entity, called Sonar Network, is a move by DoubleClick towards a more response-oriented approach that is primarily accountable to ad buyers than sites running ads. DoubleClick has also acquired 30% of ValueClick Inc., an ad network that charges consumers who click through banner ads rather than on a CPM basis.

DoubleClick Inc.

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Idealme.com put consumers in touch with plastic surgeons

Article Abstract:

Plastic Surgery Co is introducing an online service that would arrange physician referrals, sell goods and provide financing for people who want to have cosmetic surgeries. Plastic Surgery pres/CEO Dennis Condon said the Internet is an ideal medium for marketing plastic surgeries because it is both private and visual. The firm's idealme.com site provides details on procedures, presents answers to frequently asked questions and refers prospective customers to a board certified doctor nearest to them.

Contracts & orders received, Advertising Agencies, Arnold Communications Inc., Plastic Surgery Co.

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Vitessa fires shot over bow of Web affiliate program

Article Abstract:

Seattle, WA-based Vitessa Corp will launch an online store-building service, called Vitessa Merchant Exchange, in late Apr 2000. With the new service, Vitessa will be challenging companies that provide affiliate programs, which have become more popular among online retailers. Through the service, the company can provide clients with full electronic commerce capability.

Vitessa Corp.

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