A Christmas wish list for the marine industry

Article Abstract:

The advent of a new marketing millenium in the marine industry is possible if a number of things came about. For instance, the development of revolutionary, exciting new products, such as phenomenal concept boats, would certainly attract new business. On the other hand, well planned and coordinated, truly large-scale promotions would entice new people to get on the water for the very first time, and many of these people would buy boats. The boating industry will also likely capture new markets as a dramatically new demographic profile for boat buyers appears to be a strong possibility.

Market information - general

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IMTEC must produce return on investment

Article Abstract:

The National Marine Manufacturers Assn (NMMA) is hoping that the sagging popularity of the International Marine Trades Exhibit and Conference (IMTEC) will improve once the venue is moved from Chicago, IL, to Orlando, FL. The NMMA has also extended by three days IMTEC's 1999 show, to be devoted entirely to on-water demo events. However, it seems that both innovations may not be enough to bring about a sucessful IMTEC show. For IMTEC to be successful, it must attract the right kind of people to the booths and not just be a venue for conducting early model-year marketing intelligence.

Advertising

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Keeping up with rapid change: what have you learned today?

Article Abstract:

The importance of learning in today's rapidly changing scenario is discussed.

Analysis, Learning, Organizational change, Change management

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