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Construction and materials industries

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Ad exchange hits China

Article Abstract:

The signing of an agreement between AdECN, an auction-based exchange for online display advertising and Hong Kong based media company FUHU Ltd., to increase online advertising of the latter, is discussed.

Author: Wood, Cara
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
China, Marketing procedures, Contracts & orders received, Radio and Television Broadcasting, Radio & TV Broadcasting, Advertising, Advertising and Related Services, Contracts & orders let, Marketing, Contracts, Broadcasting industry, Advertising services, Marketing industry, Contract agreement, Company marketing practices

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Staying relevant as times change

Article Abstract:

Guidelines for maintaining success in list businesses in all kinds of scenario's are discussed.

Author: Perez, Ben
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Mailing lists

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Using web analytics to effectively market expiring inventory

Article Abstract:

The usage of web analytics in marketing expiring inventories is discussed.

Author: Marolda, Matt
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Inventory Control, Methods, Analysis, Database searching, Online searching

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Subjects list: United States, Management, Direct marketing, Company business management
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