Past strategies still solve today's challenges

Article Abstract:

The benefits of implementing traditional direct marketing models in present day's tough direct marketing scenario are discussed.

Marketing, Marketing models

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Are emerging digital channels still under construction?

Article Abstract:

A research on consumer attitude towards blogs, text messaging with relation to direct marketing is presented.

Forecasts, trends, outlooks, Public affairs, Consumer Behavior, Social aspects, Forecasts and trends, Market trend/market analysis, Consumer behaviour, Text messaging, Weblogs, Blogs

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Add a dimension to healthcare mailings

Article Abstract:

Best practices for healthcare sector in direct mailing, a strategy of direct marketing, are presented.

Advertising, HEALTH SERVICES, Advertising Activity, Direct Mail Advertising Svcs, Direct Mail Marketing, Health care industry, Direct mail advertising, Direct-mail advertising, Best practices

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