Ads on envelopes gaining popularity

Article Abstract:

Putting advertisement (Ad) on the envelop of insert advertisements is a new trend developed in insert marketing. More response is found from the customers when there is an Ad on the cover itself than just with an insert. This new low cost technique of marketing is explained in detail.

Envelopes, Envelope Manufacturing, Methods, Usage, Envelopes (Stationery)

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E-mail or direct mail? It's no contest

Article Abstract:

Studies and reports comparing efficacy of email and direct mail as marketing tools have been presented. The advantages of email marketing over direct mail and vice versa have been discussed.

United States, Comparative analysis, Email marketing

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2nd dose readied for MI Hospital effort

Article Abstract:

The details of the direct mail campaign done by Michigan's Port Huron Hospital that was aimed at giving heart health awareness to women are presented.

Marketing procedures, HEALTH SERVICES, Michigan, Targets & Markets, Direct Mail Marketing, Reports, Health care industry, Target marketing

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