Standalone e-mail marketing can't stand alone

Article Abstract:

The need for marketers to depend on more comprehensive integrated data, instead of depending only on e-mails, for measuring business results, is presented. The factors to be considered to evaluate integrated demand generation platform, for effective revenue generation of business, are also listed.

Canada, Measurement, Business success

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Five steps to true database marketing

Article Abstract:

Many people do not understand the power of data and how to leverage it to suit their needs. Database directly supports marketing objective. Five steps have been explained to achieve true database marketing.

On-Line Information Services, Marketing procedures, Database Vendors, Information retrieval services, Database industry, Company marketing practices

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Behavioral targeting spurs golden age

Article Abstract:

The use of 'behavioral targeting' technique as an effective marketing tool on the Internet is discussed.

Consumer Behavior, Usage, Evaluation, World Wide Web, Consumer behaviour

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