With mail order sales flat REI to open Tokyo store

Article Abstract:

REI, a US-based outdoor cataloger, plans to open a retail store in Tokyo to offset huge drop in its Japanese catalog sales. Declining real estate prices have made it attractive for catalogers to try the retail store channel. Nonetheless, REI does not intend to abandon the Japanese market, its most lucrative foreign market where it has 80,000 members. The Japanese recession must be viewed only as part of a cycle and Japanese consumers' interest in leisure and outdoor lifestyle is expected to take a turn for the better when the crisis bottoms out, said REI's public affairs manager Mike Collins.

Japan, Company Planning/Goals, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Geographic, Channels of Distribution, Mail order business, Recreational Equipment Inc., Article

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Road runner sports energizes first-time buyers with behavioral targeting

Article Abstract:

A case study on email marketing strategy of the United States-based Road Runner Sports using First-Time Buyer Program is presented.

United States, Services information, Sporting and athletic goods, not elsewhere classified, Methods, Case studies, Services, Marketing, Company marketing practices, Sporting goods industry, Road Runner Sports, Email marketing, Case study

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