Jupiter: online ad inflation on the way

Article Abstract:

The online advertising market is projected to increase by 27% to $8.4 billion and by 2009 is expected to touch $16.1 billion, of which search to grow by 34% to $2.6 billion and by 2009 to hit $5.5 billion mark. The forecasts released by Jupiter Research say price increase is one of the reasons for the swell.

Industry forecasts

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Behavioral ad targeting heatls up, but questions remain

Article Abstract:

The web site visitors' behavior profiled and the advertising targeted at a particular set of visitors of sites is catching up. The behavioral advertising targeting may cause some privacy issues and they have to be carefully handled.

Target marketing

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Ad:tech celebrates industry revival

Article Abstract:

A detailed report is presented on the conference of online advertisers, which was held in New York, discussing the industry growth. The growth of America Online (AOL) is presented in detail as an example.

New York, Conferences, meetings and seminars, America Online Inc., Growth, Advertising consultants, Company growth, Company business forecast/projection, Company forecasts

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