Magazine readership hitting a brick wall

Article Abstract:

The lack of fresh ideas in improving the magazines so as to make them more attractive is discussed. The details of survey, which found that the magazines lack diverse and stimulating articles, are discussed. The drop in magazine readership is mentioned.

Periodical Publishers, Labor Distribution by Employer, Statistics, Surveys, Periodicals, Readership surveys

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Marketers ignore fastest-growing area

Article Abstract:

A study of the age groups being targeted by magazines pointed out that the fastest growing market which is of people older than 50 years is being ignored by marketers.

Marketing procedures, Advertising, Advertising and Related Services, Targets & Markets, Magazine Advertising, Aged, Elderly, Analysis, Demographic aspects, Target marketing

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Magazine publishers should expect to see more of same

Article Abstract:

The challenges that will be faced by magazine publishers because of rising costs in the year 2005 are discussed.

Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Periodical publishing, 2005 AD, Periodical publishers (Persons)

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