Unlocking customer profitability: Part 2

Article Abstract:

Customer profitability is the ultimate aim of an organization looking to market effectively. Activities that increase the probability of successful implementation of organization and business processes resulting in customer profitability are discussed.

Advertising, Measurement, Marketing industry, Advertising effectiveness

---

Returns can be used to gain loyalty

Article Abstract:

The use of merchandise returns to the retailers for developing customer loyalty by communicating with customer after sale is emphasized. The retailers should invest time and resources with commitment for customer loyalty.

Marketing procedures, Usage, Customer loyalty, Customer relations, Retailers (Persons), Returns (Retail trade)

---

Similar abstracts:

• Abstracts: How to unlock customer profitability. Female, boomer markets dominate and their power continues to grow. Proactive customer care can overcome obstacles

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.