How to unlock customer profitability

Article Abstract:

Customer loyalty is important to any organization and marketing dollars are oriented towards retention of such loyalty. It would, however, not be very rewarding, to expend on a customer who regularly buys a small volume of the product. The importance of cost-benefit analysis of such marketing endeavors is emphasized and methods for such analysis are furnished.

Cost benefit analysis

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Female, boomer markets dominate and their power continues to grow

Article Abstract:

Women market domination with 80 percent of all consumer buying in cars, computers and healthcare services is addressed. The customer acquisition and loyalty methods are presented.

Market share, Growth, Women consumers, Company market share, Company growth

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Proactive customer care can overcome obstacles

Article Abstract:

The benefits of customer loyalty are evaluated and methods of ensuring customer loyalty are enumerated.

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