Saab mailer seeks some traction for new model

Article Abstract:

The promotion strategies of the Saab 9-2x, which targets higher income, well educated consumers aged 25-45 with active lifestyles in urban markets is presented. The Saab's strategy is to make significant investments in analytics upfront to develop a highly targeted mail file that will create awareness of this new product and drive these consumers to the dealer.

Marketing procedures, Sweden, Guided Missiles, Space Vehicles, Parts, Marketing, Aerospace industry, Company marketing practices, Saab AB

---

Database, e-mail meet at Epsilon event

Article Abstract:

Epsilon's Integrated Marketing Symposium 2006 was conducted to have a discourse on database and e-mail marketing trends. The event was conducted by Epsilon executives, prominent customers and a Forrester Research analyst.

United States, Advertising, Conferences, meetings and seminars, Marketing industry, Internet marketing, Epsilon Inc.

---

Similar abstracts:

• Abstracts: Seven steps to effective resident relations. How to set and adjust rents. Eighth roundtable tops them all
• Abstracts: Quarry link is a productive environmental solution. Marketing messages ride the rails. The world views a modern metro
• Abstracts: Milk effort touts weight-loss benefits. Forum packs ship with ideas, meetings. Saab's e-mail inquiry system keeps prospects on the right path
• Abstracts: Trends: dynamic, personalized mail. How do your e-mail campaigns perform after the click through? Classic DM tactics are spam for filters

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.