E-mail your customers judiciously

Article Abstract:

Companies ought to be aware of the differences between traditional direct mail and electronic mail (e-mail) that may not be so obvious yet hold potential disastrous pitfalls. One such pitfall may lie in the frequency with which customers are solicited. E-mail may cost virtually nothing to send and takes considerably less time to send than ordinary mail, but the cost of sending customers too many e-mail letters is their lifetime value if they request to be dropped from one's mailing list.

Marketing Management

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Kayak gets $7 million funding for search

Article Abstract:

The closure of $7 million round of venture financing by Kayak.com, a travel search engine, is presented. The plans of spending the money for marketing and product development are presented.

Prepackaged software, Marketing procedures, Services discontinued, Planning, Computer software industry, Software industry, Marketing, Company marketing practices, Company business planning, Service discontinuation

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