Banner advertising is here to stay

Article Abstract:

Increased use of computers and advent of the Internet ushered in the concept of online advertising, which completes its 10th anniversary this fall. Within the span of 10 years, banner ads as they called have seen highs and low but have survived and will continue to do so even in the future. So even though targeted campaigning gains prominence, there will always remain a market for the banner ads.

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Understand online consumer behavior

Article Abstract:

The Internet offers many advertising options, yet considered as ineffective. The mistake could be that it lacks standard measurement of it audience. Internet advertising and ways to improve its effectiveness are discussed.

Consumer Behavior, Methods, Influence, Consumer behaviour

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Spots will change to fit local markets, web

Article Abstract:

A study on direct-response television commercials and their appearance on internet is presented.

Infomercials

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