Online ad networks are in vogue

Article Abstract:

The burgeoning online advertising market has spun off a revival of the online ad networks, with many new offerings like GoogleEs Adsense, Conducive, Burst, which serve contextual listings. Graphical ad listings are increasing in popularity, as they are a better fit for web publisherEs magazine style content. ConduciveEs adMarketplace tool scans web pages for key concepts and key words, then matches ads that bid on categories and keywords, with the highest bidder getting the first impression.

Methods, Usage, Economic aspects, Services, Internet/Web advertising, Internet advertising, Graphic arts

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Search ad disclosures need more work

Article Abstract:

Search engines should make their paid search engine results more clear for customers for not loosing their confidence. A survey conducted by WebWatch shows that most of the popular search engines based in The United States do not give specific idea about whether the results are paid links or not. A suggestion is made for the search engine to work more on clarifying the result for more customer satisfaction.

Analysis, Surveys, Customer satisfaction

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